kristin zanic consultants / global

CW8 Brand Guidelines

CW8 draws its inspiration from the rare beauty and timeless allure of amber, emerald, and amethyst—gemstones that symbolize clarity, strength, and renewal. As Project Director, I led the development of brand guidelines that translated this richly layered narrative into design principles centered on color, materiality, and emotional resonance.

Every CW8 space is designed to feel both precious and enduring, blending tactile luxury with sculptural elegance. From jewel-toned palettes to thoughtfully curated finishes, the brand invites guests into a world of refined beauty that lingers long after the stay.