Kristina zanic consultants / globalMQ Brand Guidelines
As Project Director, I led the development of brand guidelines for MQ Hotels—a new hospitality concept rooted in the honest beauty of steel and brick. Building on the brand story and visual identity, we created a comprehensive design manual outlining the essential spatial requirements, material direction, and guest experience principles for future properties.
From interior design frameworks to 3D visualizations, the guidelines bring MQ’s vision to life: strong, unpretentious, and deeply familiar. The result is a versatile toolkit that ensures brand consistency while allowing for local expression.
