designMENA Summit: Elizabeth Speaks on Value Engineering in Design
Speaking at the 2017 designMENA Summit, Elizabeth Valkovics joined industry leaders to redefine "Value Engineering." In a market often focused on cost-cutting, she argued that true value is defined by the user's experience—not just the bottom line. "There is not enough chat about what is the value experience for the end user," she told the panel.
“Value engineering is about value for the end user, not the bottom line”
